How to find competitors target audience in Facebook ads ?
Follow these three simple steps: :-
Click on the Three Dots: When you come across an ads on Facebook that you’re interested in, click on the three dots in the top right corner of the ad. This will open up a menu with multiple options related to the ad’s visibility and information.
Select “Why Am I Seeing This Ad?”: From the menu, click on “Why am I seeing this ad?” This option provides insights into how Facebook determines which ads you see based on your profile, interests, and online behavior.
Click “Advertiser Choices” : After selecting the previous option, you’ll see further details about the ad’s targeting. Click on “Advertiser Choices” to explore the demographics and interests that the advertiser is using to reach their audience. This information can give you valuable insights into your competitor’s target audience.
How to find competitors target audience in Google ads ?
Follow these steps:
Step 1:
Use the Google Ads Transparency Feature : Google has included a tool that lets customers see advertisements from specific sponsors.
How to Access It: Visit the Transparency Report for Google Ads. Here, you can look up and view the advertisements that a certain advertiser is running.
What to Look for: Pay attention to the different ad forms, the items or services being advertised, and the types of commercials. This will help you understand your competitor’s entire strategy.
Step 2:
Analyse competitor landing pages and websites : Visit the websites of your competitors after identifying them through their advertisements.
How to Continue: Examine the text on their landing sites, paying particular attention to the calls to action, messaging, and any audience-specific language they use.
What to Look for: Pay attention for clues about their intended audience, like terminology that is geared at particular age brackets, occupations, or hobbies. Additionally, pay attention to any client testimonials, surveys, or sign-up forms that provide additional insight into their target audience.
Step 3:
Make Use of Outside Resources : Numerous technologies can reveal information on the digital advertising tactics used by your rivals.
Recommended Tools : SEMrush, SpyFu, and SimilarWeb are some tools that are recommended to you in order to study the keywords that your competitors are bidding on, the advertisements that they are running, and other tactics that they use.
What to Examine: To find out the demographics your competitors are targeting with their targeted keywords and ad content, look for keyword data, traffic sources, and expected ad spend.
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